How to Engage with Ethical Fashion | Clara Vuletich | TEDxSydney

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What do you know about the clothes in your wardrobe? About the clothes that you’re wearing right now? Clara Vuletich works with some of the biggest brands in the world to help them ask the right questions about where the clothes that we wear come from.

Clara is a designer, researcher, educator and consultant who has worked in the sustainable fashion space in UK and Europe for ten years, and is now based in Sydney, Australia. She was part of the team at the University of the Arts London who designed The TEN, a pioneering sustainable design methodology used by brands including H & M; VF. Corp. and Gucci Group. Clara has recently established a consultancy business that utilises The TEN framework to equip Australian fashion companies with training and insight on sustainable product innovation and strategy.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at


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35 Comments
  1. SHRIYA KIRDAT says

    you should've visited india

  2. John Lofgren says

    Ironically the woman who lectures on ethical fashion basically has nothing but good things to say about Chinese garment factories. Am I on crazy pills? She’s obviously compromised and her words mean nothing.

  3. nitin upadhyay says

    no real information in this video..

  4. Yomna Mohamed says

    Could any one help me to know how to find out if the brand is ethical or not?

  5. Haute Bijoux by Prianca videos says

    fabulous

  6. Ellie Bryan says

    wow

  7. STACHOWICZ Ready to wear says

    Buy less but in better quality

  8. whyb upcycling says

    In this flourishing fashion industry, who can stop "fast fashion" which is getting bigger and bigger all over there world. With a fact that development of technology in the fashion industry is even being accelerated, it seems that it is almost impossible to stop such huge companies.
    Have you seen people shopping in Primark? It is such a huge business out there. People carry a wheel-basket in the shop and just put clothes in the basket and some clothes are like literally thrown and laid down on the floor. This is insane. Most importantly, we can not deny that products produced by a big company like Primark are attractive enough because they are cheaper than you expect. Last but not least, from my point of view, any types of artists seeking sustainability need to be highlighted and paid attention from the public to solve the problem of clothing waste. Furthermore, It also needs to go with the idea that artists are responsible for producing a valuable outcome so that people will finally get into it.

  9. mrfabulous17 says

    I read somewhere that fur was considered sustainable.. technically it is and better than “fast fashion”.. am I off on that

  10. Andreas Danek says

    Kachi

  11. patricia zamudio says

    It is surprising that anybody may accept uncritically the perception of happiness of the Chinese workers this video refers to. Working in the factory is heaven compared to the exhausting farm work and famine stricken communities they come from.

  12. Ethereal Daisy says

    Very knowledgeable lady. She knows about fast fashion at its core. Definitely worth watching from start to finish.

  13. AmoryBlaine says

    My intro to Fashion class opened our eyes to the harms of fast fashion and the fashion industry in general. Now I'm looking to start my own eco-conscious clothing company. If anyone has any tips on where to start looking please let me know 🙂

  14. Sourdough Podcast says

    If you are interested in fashion and the environment, listen to fashion model and campaigner, Nimue Smit here @

  15. Aditya singh says

    She just said known facts, nothing new from the speak

  16. Synic Software says

    So happy you approached this topic

  17. sunmarsh says

    Are you ok? You seem out of breath during this talk.

  18. HundredDayHolly says

    Thank you for such an interesting and important talk! It is hard to be perfect but we can definitely all start by taking small steps in our everyday decisions that will make a difference. I recently posted my first YoutTube video "12 Top Tips for being Sustainable with Fashion" for people who want to make a change but don't know how ?♻️

  19. S says

    Today Chinese Industry also start to care about the sustainable fashion. But the difficult thing is How to build the awareness to the consumers. Like She said : It is all about the value.

  20. Nakshatra Charan says

    Really amazing and one of the most underrated video on YouTube

  21. Berkay T says

    let machines handle all the process, problem solved.

  22. kate laverty says

    Piilgrim are a great ethical brand trying to combat this

  23. Never Seek Approval says

    Yes!! We Love this!!

  24. TheTripstraps says

    one word, taylors. expensive? nope. order one piece from taylor is not more expensive than buying many cheap ones. we must go back hundred years. no chinese products. local taylors were used. i dont want to suport china, i wan to suport local people. its also the most original piece, you get to choose the style, you get to choose the fabric and you get perfect fit. hopefully people realise it fast.

  25. Ramadhan says

    As a dude that barely buy clothes for years….. I always confuse why people shopping clothes like every month… that doesnt make any sense….. it is not like it is broken or something…. one t-shirt could survive for 10 years without scratch… 20 years until it look weird… please people clothes is not food… it value decrease by a lot of time not one time used

  26. Pearl says

    So she starts by saying that the mending workshops weren't the answer and ends up saying that mending is the answer ?

  27. Frederick Schminke says

    2:13 After 10 years in the fashion industry she is unable to point the finger at those responsible for the human and labor losses. Don't listen to her smoke-screen techniques and outright lies 11:25 and 12:10 (the workers are happy. NOPE.): her incrementalist political reforms will never solve the root of the problem: The Big brands, and their wealthy CEO's, and all the apologists who insist on "change" are all responsible 9:03. The solution requires us to organize garment workers, general-strike, and either abandoning or taking over the factories. Stop production, return to the countryside, fast-fashion retail workers can give away all the current stock and go on solidarity strike. The industry cannot be reformed, it must be abolished, and the owner elite must see massive profit loss.

    Her solutions are false. How many times does she mention "empowerment", "sustainability", and "self-made". Any cursory study into this subject. 15:22 She advocates that we learn how to sew, rate brands with apps, instead of pushing for corporate transparency or government reforms. My "inner knowing" is telling me that this is BS.

    Watch the documentary: The True Cost

  28. Melissa Petrak says

    What exactly have you done ?????

  29. Mémé says

    What with the "happy young Chinese women working in factories who are glad and thankful to have a job allocating them to save a ton of money" ?

    Is it such a "dream" everywhere ? Is it just a majority of factories ?
    I don't get it.

  30. Polina Prometeya says

    I totally understand her. I tried to make startup that could reduce the waste , it sadly did not work out. I am now trying to make Youtube about it as well as talk about it on Instagram. Most things move through stages on the market acceptation as following "innovators–> early adopters –> early majority". For something to take off it has to move into early majority. It will take a lot of work to move people from that category. People care, it just the question of convenience.
    I feel like she lacked the general conclusion. The problem is the Life Cycle Thinking, it have to be done on a part of the producer and the government to move mountains. As consumers we can do a lot about it, but first when we get the numbers. But we can a specially controlling our personal habits, they rob of on people. If you want to make a change , change your personal actions, with a lot of people moving it will create snowball effect.
    Since today it is just financially hard to create a moderately priced sustainable clothing and clothing should not be cheap in general. It is hard for them to compete with conventional. Moving yourself will move the demand.
    There is also no consensus when something is sustainable on terms of product, to winch degree it is, it is such a mistreated word.
    You can control who you support with your money . If you have "shopping" addiction as a lot of people do you can make clothing exchange events . It sort of make you feel like you have a lot of new things.

  31. snm111 says

    In general Fashion Designers are very low on knowledge and in-depth understanding of the science and technology which form the intricacies of product life cycle and the process design that goes into it….& excuse me…what is the conclusion of this talk…. ??…hand stitching….buy less use second hand clothes…??….EVEN IF THE ENTIRE WORLD DESIRES / FANCY THIS, IS IT PRACTICAL…..!!!

  32. SharpMind 98 says

    As a lover of fashion and what it has meant to us throughout history, I would love, love love to be able to make my own clothes!

  33. coolinolympia ! says

    This is really awesome and educational. I loved it!

  34. Heba Madi says

    Loved her shose so stylish

  35. Ethicologist says

    Education is key. Countries that have the sustainable debate the most in the public space are those who educate their children and young people about sustainability, like Germany. Sustainability should now become a value in our society as we are all affected by it and we all need to take responsibility. It is too big an issue for a small group advocats to publicise, the main stream media and our governments need to bring the discussion to the spotlight

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